We are a Melbourne-based, independent fashion label with a commitment to innovation in the areas of sustainability and ethical production.

At Goolife we are aiming to produce the most ethical and sustainable products that we possibly can while maintaining the unique aesthetic that make our designs special.  In every part of our creative process, from design development, through production, marketing and distribution we are aiming to minimise our negative impact on the environment and ensure the ethical treatment of the people in our supply chain.  This is a journey for us and will always be a work in progress but we are committed to continuing to make our research and improvement in this area a top priority.