We wanted to give you a little bit more info on how to care for your new beloved Goolife item than what we could fit on the label. As you may know, we put a lot of effort into reducing the negative impact we have on our planet and seeing as almost 80% of the carbon footprint of any garment comes once it is in the care of you, the consumer, we wanted to pass along some tips to better care for your clothes so that you can enjoy a long, happy life together.

To best preserve the quality of the print and the colour of the fabric when washing, always turn the garment inside out first, this will save it from ageing prematurely. Second, always wash on a gentle cycle with like colours in cold water, this not only preserves the colours, but also saves on energy usage. Third, hang it up to dry but be careful not to peg over the printed areas. We don’t recommend dry cleaning, tumble drying or ironing but if you must iron, then do it on a low heat on the reverse side, never directly on the print.

The wash cycle and harsh chemicals in detergents take their toll on garments and also on the environment. Try to hold off on washing until it is absolutely necessary and try using more eco-friendly detergent alternatives.

If at some point you decide that you’re ready for a change and you’re no longer getting as much wear out of your favourite Goolife item as you once did then maybe it’s time to recreate it! Cut your t-shirt into a crop top, jeans into shorts or dress into a top – there are endless possibilities! Or if you’ve worn a jacket until the zipper has given up the will to zip, take it to a repair shop and get it replaced. It’s incredible how many items of clothing end up in landfill each year just because they’ve lost a button or the zip has blown out. If none of these fixes appeals to you and you are absolutely done with your item, you can always upcycle! Go to, or organise a clothes swap with friends, sell them on Depop or pass them along to the Op Shop. If there is still life in it then please don’t let it end up in Landfill.

Thankyou for taking the time to read this, and may you and your clothes live a long and happy life together