Just as we came from the primordial ooze, GOOLiFE Clothing comes from the goo which all life is formed. Kept warm and wet in the goo of creation, these ideas of creative expression through fashion grow and mutate, influenced by the collective unconscious until they are fully realised and birthed out into the world for YOUR wearing pleasure! These clothes are already yours! They've just been waiting for you to find them!
GOOLiFE is a Melbourne-based, independent fashion label with a passion for all things colourful and dreamlike and a commitment to innovation in the areas of sustainability and ethical production. GOOLiFE creates unique, gender-neutral, psychedelic streetwear in vibrant colours and textures to indulge the senses.